• 1.

  Why should I choose A⁺ Letter Service?

  Simple… A⁺ has over 29 years’ experience in direct mail marketing and has handled every conceivable type of marketing, mailing and fulfillment campaign. Our expertise in data hygiene & data security insures that your data will be handled as a top priority. In addition, our attention to detail, vast product selection, triple-check quality control system and quick turnaround, provides you with everything you need- all under one roof… We are truly the One-stop Lettershop!

• 2.

  Can A⁺ Letter Service print my letterhead, envelopes, brochures, postcards, etc., along with producing my mailing?

  Yes, we will offset print or digitally print your marketing materials. Just send us your high resolution pdf file or artwork and we will take care of the rest. In addition, we have 2 Art Directors on site that can help you to create, edit or modify your artwork. No hassle, no stress and no worries.

• 3.

  Can A⁺ coordinate the pick up or shipping of my marketing/fulfillment materials?

  Absolutely! A⁺ employs full-time couriers, which are available even on short notice, to coordinate, pick up –or- deliver anything you require. We are conveniently located in Central New Jersey, which allows us to accommodate your requirements, not only in the NY (and Manhattan), CT, NJ, and PA markets, but we can also coordinate your company’s national and international product and material shipping requirements. Our customer’s from across the country normally request that we handle the printing of all their marketing materials, but feel free to have your supplier ship directly to A⁺ Letter Service at 200 Syracuse Court, Lakewood, NJ 08701.

• 4.

  What is your minimum order?

  We will handle any size order, large or small…Keep in mind, that direct mail and response rates, directly correlate with the quantity of mailers you send out. Successful direct mail campaigns will produce anywhere from a ½% to 4% response rate, on average. This largely depends on the quality of the data file, your target audience and the timing of your mailing. Of course, the content of the mailer and what special offer, premium or enticement you have included in your mailer play a large part as well.

• 5.

  How quickly can A⁺ get my mailers out the door?

  A⁺ has the capability to produce up to 500,000 letters, or mailers per day. Our 50,000 square foot facility gives us the flexibility to handle any RUSH order. We can even provide 24, 48 or 72 hour turnaround time-frames! In some instances, we can even get your mailer out the same day (pending final proof approvals.)

• 6.

  Why should I outsource my direct mail marketing?

  The primary focus of your business should not revolve around the processing and mailing of your marketing and sales materials. Let A⁺ handle this labor intensive aspect of your business. This will save you money and time, while increasing the productivity of your staff by allowing them to focus on the primary goal of your business, increasing sales and market share.

  We are the experts in direct mail and know what works, and more importantly, what doesn't work. The postal regulations and guidelines change constantly. We keep up to date with all the new regulations, so that you don't have to. Nothing can be more costly than designing a mailer and discovering that it will cost you a fortune in postage, because it did not meet USPS requirements.

• 7.

  How long will it take for my mailers to reach their destination?

  That largely depends on whether or not we are mailing First Class or Standard (Bulk) mail. Generally, First Class mail will arrive to the final destination within 2-5 days and Standard mail will arrive anywhere from 3 -15 days, depending on the area of the country that you are located in, or the destination point of your mailers.

• 8.

  How will I know that my mailers were really sent out?

  We provide every client with the actual United States Postal Service postal receipt. This receipt will tell you how many pieces were sent, when, at what postal rate and even provide the tray weight of the mailers. This is vitally important to insure that your ENTIRE mail drop is being sent out.

• 9.

  I have heard the term CASS certification, what does this mean?

  In order to achieve maximum postage discounts your data file must be CASS Certified. To become CASS certified, we run your data file through USPS approved software. This program confirms that addresses exist in the USPS Database, in turn updating the address, city, state, 5 digit ZIP Code, ZIP+4, carrier route, and creating the delivery point barcode. The delivery point barcode, also known as the Intelligent barcode, allows the mail to be processed faster through the Post Office’s automation equipment and can also allow for the tracking of mail.

• 10.

  What is NCOA and what does it mean?

  NCOA, or National Change of Address is a secure database of approx. 160 million permanent change-of -address (COA) records consisting of the names and addresses of individuals, families and businesses who have filed a change of address with the USPS. The NCOA database is maintained by the United States Postal Service and access to it is licensed to service providers and made available to mailers. In addition, an NCOA scrub is required in order to obtain maximum postage discount rates, by reducing the rate of ‘returned’ mail, due to undeliverable addresses.

  Most companies don’t realize that up to 20% of your mailing list/ data file may be undeliverable due to; the recipient moving, a bad address, or incomplete information. Undeliverable mail costs you and your company big dollars! In today’s economic environment, where every marketing dollar is tracked and scrutinized, running you data file/mailing list through an NCOA ‘scrub’ is vital to insure that your marketing dollars are producing the highest return on investment.

• 11.

  Can A⁺ Letter Service save me money on my postage?

  With over 29 years’ experience in the direct mail industry, we have forged solid relationships with local, regional, sectional and national postal facilities. This allows us to keep up to date on all available postal discount programs and cost savings tips. We also offer SCF/NDC dropship sorting which can save you an additional .02 - .04 cents per piece. Did you know that metering vs. stamping your mail will save you nearly a penny on every piece you mail!

• 12.

  Can I stagger my mailing over multiple dates?

  Yes. You may stagger your mail drops over several days, or weeks, if you like. This is especially important if you are incorporating a Call Center, or answering service, to handle your respondents. This allows you to plan your staffing requirements, anticipate call flow and coordinate appointments, as well. You pay good money to generate a LEAD! So, you must make sure that you can handle EVERY call that your direct mail campaign generates.

For answers to any questions that you may have concerning additional postal savings or additional services, please contact one of our knowledgeable Customer Service Specialists at: 732-905-2010… The advice is FREE and the savings can really add up!