The most critical aspect of any marketing campaign in the direct mail/ marketing channel is the Mailing List. The old adage "Garbage in, garbage out" certainly applies when it comes to targeting your ideal market segment in the direct marketing arena. Of course, your 'message' or 'offer' are also vitally important, but unless you are reaching the best possible ‘target’ audience, your chances for success are greatly diminished. The process of 'drilling down' to find your best prospective client can be likened to a 'funnel' approach (See illustration on the left). Although the example shown is for the mortgage industry, this example would apply to any industry.
We can provide data management and analytical services and can provide you with custom detailed reporting, so that you can obtain the best possible results from your direct mail campaign. We can also track 'your mail' as it makes its way through the mail stream helping to maximize your response rates and return on investment!